Senior Brand Strategist

Senior Brand Strategist

Requirements

• Bachelor’s degree in a relevant field (e.g., Business, Communications, Marketing) with eight (8) years of related experience (e.g., brand strategy, brand management, marketing, brand communications) or Master’s degree in a relevant field (e.g., Business, Communications, Marketing) with six (6) years of related experience (e.g., brand strategy, brand management, marketing, brand communications)
• Strong understanding of brand architecture, creative strategy, naming and messaging
• Experience in executing both internal and external strategic communications or brand campaigns
• Ability to multi-task and prioritize competing demands in a fast-paced, dynamic environment
• Excellent written and verbal communication skills, with the ability to articulate and present complex information in a clear, concise, and compelling manner
• Must possess excellent writing, storytelling, grammar, and proofreading skills, strong problem solving, organizational skills and highly detailed-orientated
• Able to collaborate across all levels of the organization
• Ability to knit together disparate sources of information into a strong strategic narrative, and radically simplify information.

Responsibilities

• Work closely with the Manager, Brand Strategy & Advertising, external agency and other key stakeholders to develop and maintain Northrop Grumman’s brand strategy including brand architecture, naming, messaging, etc.
• Partner with communications leadership across the enterprise on the development of a communications strategy to drive performance, reputation, and engagement for Northrop Grumman’s key focus areas.
• Develop compelling messaging platforms, assess channels and content, and participate in the creative process.
• Lead creative, strategy-driven conversations with internal stakeholders and external agency.
• Define and manage the brand story and strategy of Northrop Grumman’s offerings and ensure it is adopted across the enterprise.
• Identify opportunities to strengthen and amplify the brand through strategic initiatives and campaigns.
• Define and refine the brand architecture and naming strategy to ensure a cohesive and unified brand presence.
• Spearhead efforts with cross-functional teams to define new brands, names and go-to market strategy.
• Collaborate with project teams and other internal stakeholders to develop and implement campaign specific strategy against business objectives.
• Partner with internal teams to develop content in support of sector and enterprise priorities, ensuring message alignment and consistency across audiences.
• Foster a culture of data-driven decision-making by promoting the use of insights throughout the organization to uplevel strategy and brand communications.
• Measure and report on communications performance against defined objectives in partnership with internal and external teams.
• Stay at the forefront of industry trends, emerging technologies, and best practices related to our brand and business.
• Maintain line of sight to both macro and micro market factors and competitor activity, proactively seek out opportunities for innovation and improvement.

Preferred Qualifications

• Experience working at a brand or advertising agency.
• Experience working in a large, matrixed and/or geographically dispersed organization.
• Experience working for or with military, defense, aerospace or technology companies.
• Ability to contribute to the completion of organizational projects and goals with minimal supervision.
• Demonstrated ability to engage and influence stakeholders with differing perspectives, including handling challenging situations with diplomacy and tact.
• Energetic team presence with an eagerness to learn and recommend new and innovative ideas to foster strategic objectives.
• A passion for staying ahead of industry trends and a curiosity to explore new ideas and possibilities.