Senior Brand Manager

Senior Brand Manager

Requirements

• 10+ years experience in brand management, including brand enablement and governance; with 3+ years in enterprise technology or B2B
• Experience managing and implementing company rebranding efforts, with a solid understanding of the complexities and change management involved
• Experience in developing and implementing brand enablement, comms, documentation and governance programs
• Skilled at change management and aligning to shifting business priorities
• Experience and success supporting brand-related M&A activities
• A strong grasp of the creative process from experience working with creative teams and external agencies
• Proven ability to explain the importance of brand consistency and enforce brand standards
• Excellent communication, presentation, and interpersonal skills with the ability to influence, provide constructive feedback, and collaborate effectively across all levels, geographies, and functions of the organization
• Excellent organizational skills, project management, and attention to detail, especially when managing multiple time-bound and budget-bound projects simultaneously
• Experience with brand management software and digital asset management systems; AI-based tools a plus
• Experience in developing brand managers and teams
• BA/BS degree

Responsibilities

• Develop the processes to build brand in everything we do at Salesforce, and empower Marketing to build on-brand programs and assets
• Create and deliver enablement on brand standards, brand messaging, and best practices – including communication, cadence, and distribution
• Establish tools and systems to empower global teams to deliver on-brand work seamlessly and efficiently, e.g. Canva
• Oversee all aspects of brand execution (e.g. alignment with strategic intent, messaging, visual and verbal expression) and monitor brand usage to ensure consistency across all channels.
• Serve as a brand advocate and point of contact for internal teams, providing guidance and support on brand-related inquiries
• Manage relationships with external agencies to ensure high-quality work and alignment with brand objectives
• Partner with Brand Strategy & Brand Creative to develop and maintain comprehensive brand guidelines, toolkits, and resources to ensure consistent brand application across all internal and external stakeholders
• Partner with Brand Strategy & Brand Creative to support the evolution of the brand, defining the roadmap for development and delivery including training, communications, and assets
• Partner with Ops to consolidate various brand review processes to create a single, streamlined resource for brand support and consultation
• Partner with Legal to ensure brand compliance and protection
• Establish key performance indicators (KPIs) and provide regular reports and recommendations for optimization

Preferred Qualifications

• You’re passionate about all facets of branding and love collaborating with creatives
• You’re excited to champion the Salesforce brand and be a team and brand ambassador, cultivating strong relationships to keep the work running smoothly and efficiently
• You thrive when leading complex change management, providing clear goals to work against
• You enjoy building and owning brand programs, always looking to enhance processes and performance
• You’re eager to explore and adapt tools and processes in the age of agentic AI
• You have ample experience and success with large-scale brand refreshes and roll-outs
• You have a keen eye for detail, wrestle problems to the ground, and keep your cool in the midst of change
• You get into the weeds and do what it takes to keep programs on track, on budget, and on time
• You’re a self-starter who is curious and takes initiative