Senior Brand Manager
| Company | Kimberly-Clark |
|---|---|
| Location | Dallas, TX, USA, Chicago, IL, USA, Atlanta, GA, USA |
| Salary | $157700 – $194800 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s Degree (MBA, or graduate level degree in related field preferred)
- 10+ years of experience in supporting a brand in innovation and consumer insights into product ideas (CPG) with entrepreneurial approach and driving new business models
- Globally oriented CPG Marketer with strong strategic business & brand building foundation, commercialization, and innovation skill set
- High level of understanding of the R&E process and organization, project management and a record of driving growth in a matrix organization
- Experience managing others and actively support the development of team members across regions
- Adept skills with Stakeholder Management and Strategic Foresight
- Experience in all facets of marketing / brand management (segmentation, positioning, market research and consumer insight development, new product development, pricing and promotions, advertising, and digital marketing)
- Adept analytical skills, financial acumen, solid commercial grounding and mastery of the innovation development process
- Strong understanding of R&E organizations; understands key business drivers and identify and capitalize on consumer trends and insights to develop creative / breakthrough business-building strategies and programs
- Excellent & concise communicator, driving a clear message through the organization globally
- Strong cultural sensitivity and a track record of building relationships across international markets and in a matrix organization
Responsibilities
- Lead key elements of brand strategy, innovation strategy pipeline and consumer facing initiatives for Diapers portfolio globally
- Lead global priority scaling front end innovation initiatives for Diapers, partnering with cross-functional teams and lead markets
- Identify pipeline gaps and scaling opportunities for Innovation across Huggies aligned to Portfolio Vision
- Co-lead brand strategic initiatives like Brand Architecture and Huggies Portfolio of the future
- Explore and define new growth opportunities and categories for portfolio expansion options through market development model and action plans
Preferred Qualifications
- International experience is desirable, but not mandatory