Senior Brand Content Creator – Social
| Company | CarMax |
|---|---|
| Location | Richmond, VA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree in Graphic Design, Visual Arts, Digital Media, Advertising, or a related field, or equivalent professional experience in content creation and art direction.
- 3+ years of experience in art direction, with hands-on expertise in producing both video and static content tailored to needs of social and programmatic platforms, including TikTok, Instagram, Facebook, and YouTube.
- A strong portfolio showcasing social-first video production, motion design, and static content creation, alongside a proven track record in native and brand storytelling and providing creative leadership across diverse projects.
- Advanced proficiency in creative tools (Adobe Photoshop, Illustrator, Premiere Pro and After Effects) and clear understanding of opportunities and restrictions of the tech, asset types, and AI/brand best practices.
- Exceptional verbal and written communication skills, with the ability to articulate and present concepts effectively to diverse audiences.
- Keen attention to detail and a passion for delivering high-quality, customer-centric work.
- Ability to work in a fast-paced environment, managing multiple projects and deadlines simultaneously.
Responsibilities
- Conceptualize, plan, and produce original high-quality content (video, motion, graphic, photo) for all social media platforms to support CarMax acquisition and brand channels.
- Proactively contribute ideas (brainstorms, inspiration gathering, identifying appropriate trends, channel-specific approaches, and ways to bring content to life for our brand). Integrate inspiration into original work that fits brand guidelines and platform needs.
- Recognize opportunities to evolve CarMax’s brand and ad performance through social content and articulate rationale to peers, legal, strategy, and channel stakeholders to align on objectives and drive results.
- Cultivate strong, strategic relationships across teams.
- Think critically to balance creativity and execution, making informed decisions independently while managing tight timelines and navigating ambiguity.
- Lead multiple projects independently, effectively managing timelines, deliverables, and team expectations with minimal oversight.
- Critically evaluate high-level strategic decisions to suggest improvements or enhance the creative direction.
- Proactively embrace change, adjusting quickly to evolving requirements and managing transitions with minimal disruption.
Preferred Qualifications
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No preferred qualifications provided.