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Senior Associate – Planning
| Company | Mediabrands |
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| Location | Los Angeles, CA, USA |
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| Salary | $68640 – $68640 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- Exhibits a strong desire to learn and a positive attitude that would complement the UM culture
- Detail-oriented with strong time management, organization, creative thinking, analytical and problem-solving skills
- Ability to work effectively cross functionally with internal and external teams
- Strong written, verbal communication, and presentation skills
- UM does not require candidates to have a college degree
Responsibilities
- Support the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs
- Develop a mastery of syndicated research sources, planning tools, and media math
- Continue to develop and refine your understanding of media planning concepts/process, presentation, and written communication skills
- Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries
- Build and maintain strong working relationships with clients, vendors, publishers and internal teams to ensure an effective creation and implementation of campaigns
- Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectives
- Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform planning
Preferred Qualifications
- 1+ years of media planning or buying experience
- Proficient knowledge of basic planning principles and media math
- Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
- Ability to quickly learn proprietary tools and processes and experience preferred with third-party market research, and cloud-based collaboration tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc.
