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Senior Associate – Paid Social
| Company | Mediabrands |
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| Location | New York, NY, USA |
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| Salary | $70000 – $75000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Junior, Mid Level |
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Requirements
- Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
- Previous experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform (X [formerly Twitter], Snapchat, Pinterest, TikTok, Reddit and LinkedIn)
- Thorough knowledge of said social platform capabilities and how to set up a variety of campaigns with differing objectives
- Comfortable routinely working closely with peers and internal teams in-person and via email, phone and video
- Strong organizational skills, ability to multitask in a fast-paced environment, ability to prepare presentations and share with internal stakeholders
Responsibilities
- Develops, manages, and optimizes comprehensive paid social campaigns for the brand(s) you work on.
- Executes paid social media campaigns across all major platforms. Duties include trafficking campaigns within platform, monitor creative requests and spec details, adhering to timelines and following general paid social best practices.
- Partners with a cross-functional team to execute large-scale paid social programs and social extensions.
- Provides tactical details and strategic input to develop paid social media recommendations.
- Monitors campaign performance to achieve goal KPIs and budget parameter, recommending optimizations based on observed data and trends.
- Collaborate to compile and share campaign performance reports, providing insightful observations, and recommend tests internally and with clients.
- Presents recommendations and reports results with junior and mid-tier clients.
- Stay up to date with partner offerings, platform enhancements and industry updates, making applicable recommendations for clients.
- Attend internal and external trainings and complete required social platform certifications as needed.
- Budget and Financial duties include oversight of routine budget pacing including more complex data fees and overseer billing administration.
Preferred Qualifications
- 1+ year of experience in a role where paid social media management was a core job responsibility.
- Interest and passion for social media and advertising
