Senior Associate – Marketing Operations Technology
| Company | HarbourVest |
|---|---|
| Location | Boston, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- 5-8 years of experience in marketing operations, automation, CRM and analytics.
- Proven hands-on experience with Marketo and Salesforce; Marketo certification required; migration experience preferred.
- Strong understanding of B2B marketing principles, customer journeys, and data analytics.
- Demonstrated experience running MarTech platforms, and tools. (Marketo, Marketo Measure, Salesforce, Google Analytics, Adobe Analytics, Adobe Experience Manager).
- Passion for metrics, data and process improvements.
- Proficiency in database management and data hygiene.
- Excellent communication and partner management skills, with the ability to influence senior leaders and inspire change as well as being able to communicate effectively across departments and teams.
- Strong project management and organizational skills, with the ability to multi-task, prioritize, and work independently in a fast-paced environment.
Responsibilities
- Be responsible for the implementation and integration of marketing technologies (CRM, Marketo, Analytics) ensuring all tools work seamlessly across channels.
- Continually assess and refine the MarTech ecosystems to improve marketing efficiency and scalability ensuring tools are leveraged to support business goals.
- Ensure all systems are integrated and data flows smoothly between touchpoints to enable a seamless omnichannel experience.
- Champion standard processes for data usage, management and reporting.
- Partner with Senior Manager, Marketing Operations to own and implement roadmap vision and projects in flight.
- Help to develop and implement a data-driven marketing technology strategy that enables personalization, analytics and insight.
- Assist with exploration and adoption of new technologies and tools that enhance the Marketing team’s capabilities.
- Identify gaps, improve efficiency and implement solutions.
- Work with IT, help to support Marketo ongoing improvements and bug fixes related to global forms, fields and existing integrations.
- Support the implementation of new Marketo integrations.
- Regularly update Marketo documentation for the Marketing Operations team.
- Apply data to drive strategic decision-making and optimize marketing efforts.
- Develop robust reporting and monitoring systems to track marketing performance and find opportunities for improvement.
- Assist with ongoing efforts to support marketing with attribution reporting, including discovery and onboarding of a new campaign attribution tool.
- Support the development and execution of regular reports requested by partners across Marketing and Investor Relations.
- Implement standard methodologies for maintaining data quality, consistency and integrity across all systems and that all data flows between platforms meet the vital standards.
- Collaborate with data team to lead data accuracy, including updating, deduping, importing, exporting and ongoing maintenance.
- Run the Salesforce Lead/Contact Merge process.
- Liaise with Commercial Operations and Salesforce IT teams to review Salesforce tickets that have Marketing implications.
- Work on improving Salesforce marketing campaign resources (i.e., reports, list view info, etc.).
- Maintain database accuracy, integrity and compliance ensuring data is current and properly structured for segmentation and targeting.
- Perform audits and data hygiene processes to remove duplicates and ensure data consistency.
- Resolve data quality or integration issues, ensuring alignment to data governance.
- Assist with the design, execution, and optimization of multi-channel marketing campaigns with a strong focus on email nurture programs, using advanced Marketo capabilities.
- Act as a backup for day-to-day email campaign execution when needed due to high priority/time sensitive communications, an unexpected increase in campaign volume or out of office coverage.
- Provide backup support for marketing email campaign reviews when needed.
- Partner with cross functional teams within Marketing including digital, events, design and content to align on projects tasks.
- Work with Investor Relations organization to coordinate and handle email campaigns when needed.
- Coordinate with legal and compliance for review and approval of email campaigns when needed.
Preferred Qualifications
- B.S./B.A. in Marketing, Business or related field.