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Senior Associate – Client Activation & Paid Social
| Company | Forbes |
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| Location | New York, NY, USA |
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| Salary | $75000 – $85000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 3-5 years in social media, communications or marketing roles
- Hands-on experience with paid social platforms (Facebook, Twitter & LinkedIn)
- Hands-on experience with CapCut, Splice, or other video and photo editing software
- Hands-on experience with Adobe Express and Canva
- Ability to strategically analyze, identify and translate insights into effective strategies
- Excellent communication, presentation, collaboration and influencing skills
- Tech-savvy, organized, and creative individual who can strategically oversee client campaigns and effectively communicate to the internal and external teams a data story with a love for social media
- Hands-on experience with digital marketing platforms – most importantly paid social – and best practices, quickly adapt to various forms of technology, and work well in a fast-paced environment.
Responsibilities
- Manage the execution of Paid Social programs for Forbes’ advertisers
- Monitor client programs to ensure contracted goals are met; manage platform costs, optimize for peak performance and ROI
- Develop post campaign reports, insights and stories
- Advance analysis of campaigns and real-time optimization processes
- Manage the execution of multi-channel lead generation campaigns for Forbes’ advertisers
- Work with the sales team to develop pre-sales social pitches, pricing and products for Forbes’ advertisers
- Assist the social team with pricing and go-to–market approach for Forbes’ social products
- Research social trends and bring to life in social-first opportunities for Forbes’ advertisers
- Provide assistance to the social team on monthly billings reports, daily pacing reports, etc.
- Assist with capturing social-first content including event operations, event coverage, editing social cuts, fostering relationships with clients and talent, posting on platforms in-real-time, etc.
- Assist social sellers with client communications, providing timely updates, and addressing inquiries.
- Develop and create media plans for social-only opportunities to support the sales team in securing advertising partnerships.
Preferred Qualifications
No preferred qualifications provided.
