Senior Analyst – WFUS Email Marketing

Senior Analyst – WFUS Email Marketing

Requirements

• Bachelor’s degree in Business, Economics, the Sciences, or other concentrations with a quantitative focus.
• 4+ years of experience ideally in a growth or retention marketing role. Experience with email marketing is not required.
• Proven results in taking a data-driven approach to creating engaging content for customers and/or acquiring new customers.
• Basic SQL and Google Sheets/Excel knowledge.
• An interest in getting inside the head of the customer–to understand how they think, what their needs are, what motivates them–and tailor communications to them to build lasting, long-term relationships with the brand.
• Experience partnering with Creative teams and performance/growth marketing teams.
• Excellent critical thinking and verbal and written communication skills.
• Ability to independently own and execute on solutions to complex problems.
• Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment.
• A desire to win as a team – collaborative team player who wants to see themselves and others succeed and thrive.

Responsibilities

• Own email list size, being responsible for driving our aggressive goal of 10% growth by end of year.
• Partner closely with our on-site PMs to increase acquisition rate through new and improved experiences and ideate and launch creative testing through our new self-service tool to increase capture rates.
• Build an automated dashboard to measure the free channel value by acquisition source and partner with performance marketing teams to optimize their spend towards highest-value sources.
• Lead efforts to reactivate lapsed customers and reduce unsubscribes through creating better and more enjoyable content for our customers.
• Be one of 2 analysts focusing on improving our upper-funnel email marketing, being responsible for driving our goal of 5% increase in free channel traffic by end of year.
• Be the sole owner of email performance for our Newly Acquired email segment, identifying gaps in our customer experience and ideating and launching A/B tests to improve that experience.
• Partner heavily with Creative to test into new email content, focused on inspiring and building affinity with low-intent customers, surfacing things like seasonal updates, viral trends, recipes, shopping guides, quizzes, etc.
• Take a scrappy, test-and-iterate approach to trying new ideas, building out our knowledge playbook of what works and does not work.
• Identify and create new targeted audience campaigns to engage niche customers with relevant content.
• Find new and improved ways to display our products in a way that is inspirational and brand-forward.

Preferred Qualifications

No preferred qualifications provided.