Senior Analyst – Performance Marketing
| Company | DriveTime |
|---|---|
| Location | Tempe, AZ, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- A quantitative degree in either; economics, finance, analytics, math, engineering, computer science
- 2+ years experience in an analytics capacity
- Capable in SQL, Excel, and Tableau
- History of analytical and critical thought
Responsibilities
- Learn and optimize to the underlying levers for each marketing medium using a data driven approach
- Understand economic concepts that play a pivotal role in campaign outcomes
- Develop a deep understanding of who is and isn’t a DriveTime consumer
- Manipulate, analyze, and present data using programs like SQL, Snowflake, Excel, Tableau, and Python
- Build reporting dashboards to see performance in real time and variance versus long term trends
- Build and activate marketing campaigns at scale
- Partner with the creative team to optimize best practice creative
- Partner with the online team to continuously improve our website, SEO rankings, and drive conversion
- Hypothesize outcomes and create A/B testing scenarios for everything from ad copy to personalized user experience on our website
- Frequently communicate results to Sr. leadership and executive team
Preferred Qualifications
- Killer analytical and reporting abilities
- Strategic thinker
- Intellectual curiosity