Senior Analyst – Marketing Technology – Martech – And Personalization – BCG Vantage
| Company | Boston Consulting Group |
|---|---|
| Location | Boston, MA, USA, Chicago, IL, USA, Denver, CO, USA |
| Salary | $100500 – $108500 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level |
Requirements
- Bachelor’s Degree required; Advanced Degree preferred, with demonstrated high academic achievement
- Business Analytics, Mathematics, Statistics, Computer Science, IT, Marketing, Computer Applications, Engineering, or related field is required
- 2-3+ years of industry and/or 1-2+ years of consulting professional work experience
- Strong Excel skills required; Experience with common DSP/DMP platforms (Google DoubleClick, etc.), common marketing technology platforms (Salesforce Marketing Cloud, Adobe Experience Cloud), Microsoft Access and/or Alteryx is a plus
- Excellent interpersonal and communication skills, fluent written and spoken English
- Strong business acumen and problem-solving capabilities
Responsibilities
- Partner with BCG project teams and contribute directly to BCG client work, including executing digital marketing diagnostics and analyses for clients
- Monitor and optimize large digital marketing transformation programs
- Help assess client capabilities based on both quantitative and qualitative observations
- Develop capabilities that drive client performance, including dashboarding and data visualization
- Support project proposals and client case work, and upskilling of team members
- Contribute to business development efforts and support the Marketing topic by creating and maintaining best-in-class intellectual property and knowledge
Preferred Qualifications
- Previous experience at a consulting firm, marketing agency, and/or ad or marketing tech firm strongly preferred
- Experience with common DSP/DMP platforms (Google DoubleClick, etc.), common marketing technology platforms (Salesforce Marketing Cloud, Adobe Experience Cloud), Microsoft Access and/or Alteryx is a plus