Senior Analyst – Analytics Solutions

Senior Analyst – Analytics Solutions

Requirements

• 4+ years of on-the-job analytics implementation experience for tools such as Google Analytics or Adobe Analytics with an understanding of the digital marketing or ad tech space.
• 2+ years experience with web development, including: Experience with HTML, JavaScript, and web protocols. Experience with tag auditing tools such as Fiddler, Charles, dataLayer Inspector+, and Analytics Debugger
• 4+ years experience with at least one tag management solution such as Google Tag Manager, Adobe Launch, Tealium iQ, or Ensighten
• Bachelor’s degree or equivalent (minimum 12 years) work experience

Responsibilities

• Collaborate with multiple business teams to assess their objectives and develop tracking and tagging strategies that enable individuals and teams to measure their success effectively.
• Consult with clients and their agencies on projects involving web analytics platform selection, implementation, and remediation.
• Install, configure, and troubleshoot tracking solutions across various channels, including web, mobile apps, and offline sources, using tools like Google Analytics, Google Tag Manager, Adobe Analytics, Dynamic Tag Manager, and others.
• Work closely with client engineering teams to audit tracking implementations, resolve tracking issues, and define quality assurance tests to ensure accurate data capture and alignment with business requirements.
• Lead a team in site tag implementation, custom rules development, and analysis using data layer elements on top-tier Tag Management Solutions such as Google Tag Manager, Adobe Launch, or Tealium.
• Oversee the development of implementation documentation for client developers, detailing page code requirements and data layer specifics to support business analysis needs.
• Provide oversight on quality assurance tests for tracking implementations, ensuring they meet expected standards.
• Offer expert consulting services to clients, addressing web analytics platform strategies and technical challenges.
• Collaborate with internal and external teams to ensure that key stakeholders are informed of best practices for metrics, exposing them to client management and decision makers.
• Conduct training sessions and knowledge-sharing workshops on web analytics for clients and the project team.
• Deploy and test analytics tools in iOS and Android mobile apps, especially through the Firebase SDK.
• Report directly to the Manager of Analytics Solutions.
• Collaborate closely with AKDM’s digital marketing teams to improve tracking capabilities, leveraging your expertise in tracking methodologies and best practices.
• Maintain a repository of high-quality technical deliverables, methodologies, and business development documents.
• Evaluate and recommend the technical feasibility of new tools for potential implementation.

Preferred Qualifications

• Experience with Google Analytics, Adobe Analytics, Facebook Events, Google Floodlights, and other popular analytics and marketing tracking platforms, including how to setup a new implementation, how they are similar, and how they are radically different.
• Proven critical thinking, analytical problem-solving skills, and attention to detail.
• Excellent verbal and written communication skills to bridge the gap between technology and business management.
• Passionate about web technologies (data layers, HTTP protocol, DevTools, etc.) and big data.
• Ready to be part of a tight-knit, growing team; ambitious, can work independently as well as collaboratively and possess interpersonal skills.
• Experience with front-end development, including customizing templates, for popular content management platforms such as WordPress, Shopify, Magento, Drupal, and more.
• Experience with one or more data visualization tools, including Tableau, PowerBI, or Data Studio.
• You love to figure out ways to automate work processes and have some familiarity with SQL.