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Senior Analyst – Advanced Analytics
| Company | Horizon media |
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| Location | New York, NY, USA |
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| Salary | $100000 – $120000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s, Master’s |
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| Experience Level | Senior |
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Requirements
- Ability to generate clear, concise and comprehensive analyses that tell the story behind the data
- An analytical mindset with the ability to communicate findings to others
- Excellent problem solving skills and determination to work an issue through to its satisfying conclusion is a must
- Detail oriented with a commitment to follow through
- An independent worker with strong time management and organization skills
- A strong team player, willing to roll up your sleeves and collaborate with others
- A problem solver with the ability to develop creative solutions
- Experience in fast-paced environment, possessing the ability to work on multiple projects simultaneously
Responsibilities
- Build statistical models and analyses in order to provide insights into media planning and buying for our clients.
- Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure.
- Work with stakeholders to improve current analytic processes, and develop new capabilities that set us apart in the marketplace.
- Use automation and technology to increase efficiency and to provide the infrastructure to scale.
- Establish and maintain excellent working relationship with key functional areas, as well as HMI Analytics and other stakeholders throughout Horizon.
- Act as a liaison between the client, analytics team, data team, and internal brand and activation teams.
- Extensive brand team and client interaction and day-to-day management.
Preferred Qualifications
- Bachelor’s degree required plus 1-2 years of industry experience; Master’s degree preferred
- Exposure to large data sets (“big data”) and analysis thereof required
- Experience in the Advanced Analytics realm; media or marketing field strongly preferred
- Advanced statistical modeling experience (e.g. regression modeling/predictive modeling/inferential statistics) preferred
- Strong data manipulation/visualization skills (Excel, SQL) required; Tableau/Power BI strongly preferred
- Specific marketing response modeling expertise such as MMM or MTA strongly preferred
- Hands on programming/scripting experience (R, Python) preferred
- Strong verbal communication skills, extremely well-organized
