Senior Alliance Marketing Manager – GTM

Senior Alliance Marketing Manager – GTM

Requirements

• 5 – 8+ years of experience in partner marketing, alliance management, business development, or consulting, with a focus on services partnerships
• Experience executing joint GTM strategies, partner marketing campaigns, and demand generation programs to build pipeline
• The ability to think strategically while executing tactically, with a strong ability to create actionable marketing plans that align with business objectives
• Exceptional relationship management skills, with the ability to influence and collaborate with internal teams and external partners at all levels
• A bias for action. A proactive mindset with the ability to act decisively, take initiative, and move projects forward efficiently while bringing people along the journey
• Excellent verbal and written communication skills with the ability to clearly articulate complex value propositions and influence stakeholders
• The ability to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystem
• Bachelor’s degree in Marketing, Business, or related field; MBA preferred

Responsibilities

• Develop and execute marketing plans with strategic services partners that align with Snowflake’s business objectives to drive new leads and increase customer consumption
• Work closely with sales, global alliances, field marketing, and demand generation teams to align on joint marketing efforts
• Develop and maintain strong relationships with focused Global Services Partners including and not limited to Deloitte and EY to drive Snowflake adoption
• Maximize impact from and manage marketing budgets to drive high-impact demand generation programs in collaboration with priority strategic partners
• Design, execute, and manage integrated marketing campaigns, including partner-focused events, co-branded content, digital marketing, and demand generation programs
• Establish KPIs and regularly track the performance of marketing initiatives, adjusting strategies and tactics as necessary to optimize outcomes and ensure partner-driven revenue growth

Preferred Qualifications

• MBA preferred