Senior Acquisition Marketing Manager

Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferred
A deep knowledge of the digital landscape across Paid Social. Meta / Instagram, Snapchat, TikTok, Search, Youtube, Display Ads, TV, CTV
Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies)
A minimum of 8 years of experience of direct response marketing experience with 5+ years managing performance Marketing campaigns at a high growth company where user acquisition was critical to the company’s growth
Advanced MS Excel and ability to work effectively with business intelligence tools (ex. Tableau)
Excited by the chance to both develop a marketing strategy and hands on optimization
Experience with adtech and data teams to prioritize your platform and measurement needs
Have a rigorous approach to testing, iterating, and implementing learnings

Own the strategy, execution, and tracking of paid channels (e.g., programmatic, affiliates, influencers, social) to drive marketing performance in line with budget and goals
Track performance on a weekly and monthly basis and make adjustments to improve target KPIs
Partner with internal teams (e.g. Creative, Analytics, MarTech, Growth Product) to effectively drive all aspects of the channels you manage
Manage client partner relationships
Run analyses on channel performance and implement findings quickly
Demonstrate thought leadership by conducting tests, developing, presenting test results, and making recommendations for new processes and strategic tactics
Function as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices

No preferred qualifications provided.