Senior ABM Specialist – Public Sector

Senior ABM Specialist – Public Sector

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in B2B marketing, with a focus on ABM.
• 3-5 years of experience in marketing to the Public Sector.
• Proven track record of planning and executing successful ABM campaigns.
• Strong understanding of ABM principles, strategies, and tactics.
• Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g. 6sense).
• Excellent project management and organizational skills.
• Strong analytical skills and the ability to interpret data to drive decisions.
• Excellent communication and interpersonal skills.
• Ability to collaborate effectively with cross-functional teams.
• Strong writing and content creation skills.

Responsibilities

• Support the development and execution of the overall 1:1 & 1:Few ABM strategy, aligning with business objectives and revenue goals.
• Identify and segment high-value accounts based on various criteria (e.g., industry, revenue, potential).
• Develop detailed ABM plans for target accounts, including goals, strategies, tactics, timelines, and budgets.
• Collaborate with sales to define account engagement strategies and ensure alignment throughout the customer journey.
• Define and implement comprehensive ABM strategies aligned with overall business objectives and specific account goals within the public sector.
• Create or oversee the creation of compelling and personalized account-based content tailored to specific accounts and buyer personas.
• Coordinate with internal teams (e.g., product marketing, brand, digital) and external vendors to ensure timely and effective campaign delivery.
• Utilize marketing automation platforms and ABM tools to execute and track campaigns.
• Define and track key ABM metrics to measure campaign effectiveness and ROI (e.g., engagement rates, pipeline generated, deal velocity).
• Analyze campaign data to identify areas for improvement and optimize campaign performance.
• Provide regular reports and insights to stakeholders on ABM progress and results.
• Conduct A/B testing to refine messaging, tactics, and targeting.
• Work closely with sales teams to ensure they are equipped with the necessary resources and information to engage target accounts effectively.
• Facilitate regular communication and feedback between sales and marketing to optimize ABM efforts.
• Provide training to sales on ABM best practices and how to leverage marketing programs.
• Become proficient in the use of ABM platforms and marketing automation tools.
• Evaluate and recommend new technologies to enhance ABM effectiveness.
• Ensure data integrity and accuracy within ABM systems.

Preferred Qualifications

• ABM certification.
• Experience with Salesforce or other CRM systems.
• Knowledge of account-based sales development.