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Segment Growth Leader – Technology
| Company | Aprio |
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| Location | Atlanta, GA, USA |
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| Salary | $130000 – $155000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Excellent people skills
- Significant business development/marketing experience, selling to senior decision makers – 7+ years
- Self-starter comfortable assessing situations and determining priorities
- Experience taking new B2B services to market
- Demonstrated experience leading campaigns that delivered strong ROI
- Ability to analyze marketing analytics, pipeline data, and market trends to identify key levers for optimization
- Natural relationship builder and connector
- Excellent executive presence and communication skills to collaborate with clients, industry leaders, and internal team members & executives.
- Has a “do-what-it-takes” spirit, a willingness to roll up your sleeves, and the flexibility to adapt to evolving goals and priorities.
- Strong understanding of the professional services environment
- Effective at selling ideas to educate and influence segment members
- Experience working with team members from a variety of cultures in a fast-paced environment
Responsibilities
- Create growth plans that include a go-to-market strategy, content plan, and lead generation plan.
- Industry knowledge: continually monitor trends, market opportunities, customer needs, and competitive landscape
- Activate, promote, and maximize revenue from sales channels
- Works with Segment Leader to identify and source new services, solutions, or offerings needed to comprehensively serve clients in the segment.
- Enable robust sales processes and account planning, leveraging Hubspot and Aprio account planning and reporting tools.
- Analyze sales pipeline, marketing analytics, and other segment performance metrics.
- Develop and manage lead generation plans in partnership with the corporate marketing & business development team.
- Plan components include: Digital marketing: PPC campaigns, Account-Based Marketing, content marketing campaigns, Events: speaking engagements, webinars, trade shows, and conferences, Sales assets: collateral, presentations, videos, bios, core proposal assets for service teams, Business Development, and channel partners, Thought leadership content: articles, speaking engagements, videos, etc., Public relations: works with Communications to drive awareness and leads from press releases, speaker placements, and pitching of articles to trade publications and national/regional media.
Preferred Qualifications
No preferred qualifications provided.
