Search Engine Marketing Manager

Bachelor’s degree in Marketing, Business, or a related field.
3-5 years of experience managing PPC campaigns and SEO initiatives, preferably in a B2B SaaS environment.
Proven experience with Google Ads, Capterra, Bing Ads, and other paid search platforms.
Strong understanding of SEO best practices, including technical SEO, on-page, and off-page strategies.
Proficiency in analytics and SEM tools such as Google Analytics, Google Tag Manager, SEMrush, Ahrefs, and others.
Excellent analytical, communication, and project management skills.

Develop, implement, and optimize PPC campaigns across Google Ads, Meta, X, Reddit, Display, Capterra and other relevant platforms.
Manage budgets, track KPIs, and ensure campaigns meet performance and ROI goals.
Conduct keyword research, ad copy testing, and landing page optimization to drive conversions.
Collaborate with design and content teams to create compelling ad creatives and messaging.
Monitor and report on campaign performance, leveraging analytics tools to provide actionable insights.
Develop and execute an effective SEO strategy to improve organic search rankings and drive website traffic.
Conduct technical SEO audits and collaborate with web development teams to implement improvements.
Perform on-page and off-page SEO activities, including keyword research, content optimization, and link-building initiatives.
Stay updated on SEO trends, search engine algorithm changes, and best practices to ensure compliance and maximize effectiveness.
Work with content & design team to create SEO-rich web pages.
Analyze data from SEM and SEO campaigns to measure performance and identify opportunities for improvement.
Generate regular reports on key metrics, campaign performance, and ROI, providing insights and recommendations to stakeholders.
Utilize tools such as Google Analytics, SEMrush, Ahrefs, and other analytics platforms to monitor traffic, engagement, and conversion data.

No preferred qualifications provided.