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Salesforce Marketing Cloud Admin
| Company | AXS |
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| Location | Los Angeles, CA, USA |
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| Salary | $67000 – $86767 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Junior, Mid Level |
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Requirements
- 2+ years of hands-on Salesforce Marketing Cloud Administrator experience.
- Experience with data management and segmentation within Marketing Cloud
- Strong understanding of Marketing Cloud core functionalities, including Email Studio, Automation Studio, Journey Builder, Contact Builder, and CloudPages
- Knowledge of email marketing best practices and regulations (e.g., CAN-SPAM, GDPR).
- Understanding of digital marketing best practices.
- Excellent problem-solving and analytical skills.
- Strong communication and collaboration skills.
Responsibilities
- Administer and maintain the Salesforce Marketing Cloud platform, including user management, security profiles, data extensions, and other configurations.
- Collaborate with marketing stakeholders to understand campaign requirements and translate them into effective Marketing Cloud solutions.
- Build and deploy email campaigns, automations, journeys, and other marketing initiatives within Marketing Cloud.
- Manage data imports, exports, and segmentation within Marketing Cloud, ensuring data integrity and accuracy.
- Develop and maintain documentation for Marketing Cloud processes, configurations, and best practices.
- Serve as the first line of support for the email marketing team, troubleshooting issues, answering questions, and providing guidance on Marketing Cloud usage.
- Train marketing users on Marketing Cloud functionalities and best practices.
- Stay up-to-date with the latest Marketing Cloud features, releases, and best practices.
- Proactively identify opportunities to improve Marketing Cloud utilization and efficiency.
- Collaborate with other teams, such as Sales and IT, to ensure seamless integration between Marketing Cloud and other systems.
- Create reports and dashboards to track campaign performance and provide insights to marketing stakeholders.
Preferred Qualifications
- Salesforce Marketing Cloud Administrator certification preferred.
- Experience working in a complex global technology company is preferred
- Strong technical acumen and comprehension of architecture.
- Experience with other Salesforce clouds (e.g., Sales Cloud, Service Cloud).
- Experience with integrating Marketing Cloud with other marketing automation platforms.
- Familiarity with web analytics tools (e.g., Google Analytics).
