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Sales Lead
| Company | Anheuser-Busch |
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| Location | Phoenix, AZ, USA |
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| Salary | $64000 – $80000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Junior, Mid Level |
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Requirements
- Preferred bachelor’s Degree in Sales, Business, or related field.
- Certified Cicerone or Certified Beer Server licensing preferred.
- 1-3 years of experience in Distribution, Outside Sales, Food/Beverage or related industry.
- Excellent analytical, organizational, and project management skills.
- Profound knowledge of craft beer and brewing process.
- Strong communication and presentation skills. Ability to adjust a message to the audience.
- Highly-creative, able to generate fresh, impactful ideas and see them through to implementation.
- Proven ability to think and move between strategic and analytical thinking as well as actual execution.
- Ability to coordinate brand information, supply POS material, and keep lines of communication open with state’s wholesaler network in order to better sell through products.
- Ability to own budgetary responsibility and execute against timelines.
Responsibilities
- Responsible for increasing distribution and volume across the key on premise and key off-premise accounts.
- Implement sales performance measures and targets using brand priorities with wholesalers while assisting in achieving expected results.
- Make daily decisions regarding retail inventory levels using past sales history, sales data tools, and changes in climate, competitive activity and special promotional activities.
- Utilize sales history, data tools, and competitive activity to manage territory and retailers.
- Execute events and promotional activities (may include evenings and weekends).
- Review target account analysis and reports to ensure brands are performing at the top of class levels for all assigned accounts.
- Establish and monitor quality control standards. Communicate with all departments as necessary.
- Improve velocity in accounts by building displays, driving distribution, resetting coolers, displaying POS items, educating retail employees, hand selling, sampling, securing features, and developing promotional programs.
- Add value to all key accounts by offering creative, impactful support and by keeping the accounts informed about all upcoming items within the company.
- Utilize and record daily tasks and activities within company CRM tool (Lilypad).
- Knowledge of data tools (VIP, CSR, etc.).
- Review pricing and bring forward any competitive disadvantages or profit opportunities present in the market.
Preferred Qualifications
- Bachelor’s Degree in Sales, Business, or related field preferred.
- Certified Cicerone or Certified Beer Server licensing preferred.
