Sales Enablement Marketing Manager – Small Business Marketing
| Company | Meta |
|---|---|
| Location | San Francisco, CA, USA, Menlo Park, CA, USA, New York, NY, USA |
| Salary | $96000 – $143000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree
- 4+ years of experience in marketing at a digital advertiser, agency, tech and/or product and services company
- Experience with online advertising industry and/or small and medium businesses
Responsibilities
- Immerse yourself in the day-to-day of our sales team and play a critical role in creating marketing collateral for solutions that build sales momentum and drive behaviors and results on the frontline
- Partner closely with sales and product marketing to develop assets (e.g. videos, guides, etc.) used by the sales team to pitch our advertising solutions
- Manage sales content and collateral on our CRM and internal sales microsite platforms
- Implement process and infrastructure for scaling content creation and dissemination across multiple regions, verticals, and use cases
- Project manage a cross-organization, cross-functional group of stakeholders and ensure the content we ship is cohesive and thoughtfully crafted and executed
- Using a data-driven approach, analyze the impact of enablement on sales readiness and productivity success metrics and make adjustments as needed
- Demonstrate impact of key initiatives through qualitative and quantitative storytelling
Preferred Qualifications
- 6+ years of experience in marketing and sales enablement at a large tech company
- Knowledge of small business advertisers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
- Familiarity with Meta Business products (Facebook Pages, Instagram Business Account, Ads Manager, Instagram)
- Experience managing needs of stakeholders/customers/users and developing solutions for multiple audiences
- Demonstrated experience working with media and creative agencies
- Experience managing multiple projects at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
- Highly organized, resourceful and action-oriented individual with experience driving in focus, clarity and prioritization in a fast-paced environment
- Knowledge of utilizing call recording tools to drive sales solution effectiveness
- Experience with data analytics and experience developing enablement success metrics
- Communication skills
- Experience working with a rapidly changing product and thrive in a dynamic, fast-paced environment