Sales Consultant
Company | Swickard Auto Group |
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Location | Palo Alto, CA, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | |
Experience Level | Junior |
Requirements
- Minimum of one year of experience in automotive sales or comparable sales experience
- Strong communication, interpersonal, and negotiation skills
- A passion for the automotive industry and a genuine desire to help customers
- Excellent product knowledge and the ability to learn about new vehicle features quickly
- Self-motivated, with a drive to succeed and achieve sales targets
- Professional appearance and demeanor
- Valid driver’s license with a clean driving record
- A positive and enthusiastic attitude
Responsibilities
- Greet and qualify potential customers, establishing rapport and identifying their needs and preferences
- Conduct thorough needs assessments, understanding budget, desired features, and intended vehicle use
- Showcase vehicles, highlighting features and benefits that align with the customer’s needs
- Answer questions about vehicle specifications, performance, and technology
- Offer test drives and demonstrate vehicle operation
- Negotiate the sale price, financing options, and trade-in value (if applicable)
- Secure customer commitment through a purchase agreement
- Follow up with customers after the sale to ensure satisfaction and build long-term relationships
- Maintain a deep understanding of the dealership’s inventory, including features, pricing, and competitive advantages
- Stay informed about market trends, competitor offerings, and new vehicle launches
- Develop and implement sales strategies to meet individual and dealership sales targets
- Utilize the dealership’s CRM system to track customer interactions and sales progress
- May participate in marketing initiatives, such as attending sales events or showcasing vehicles at community gatherings
- Assist with preparing vehicles for sale (ensuring cleanliness, proper signage, etc.)
- Maintain a professional appearance and demeanor throughout the workday
- Adhere to all dealership policies and procedures
- Other duties as assigned
Preferred Qualifications
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No preferred qualifications provided.