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Retention Marketing Specialist
| Company | FIGS |
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| Location | Santa Monica, CA, USA |
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| Salary | $70000 – $90000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Mid Level, Senior |
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Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 3+ years of experience in email retention marketing, customer engagement, and/or customer loyalty programs
- Strong analytical skills and experience using data to inform marketing decisions
- Excellent written and verbal communication skills
- Proficient in email marketing platforms, such as Iterable, Klaviyo, or Braze
- Process-oriented & excels in time management across multiple projects
- Knowledge of HTML, CSS, and design principles for email marketing
- Ability to work independently and in a team environment
Responsibilities
- Develop and implement retention campaigns to engage and retain customers
- Analyze customer data and behavior to identify trends and areas for improvement
- Collaborate with cross-functional teams to create targeted and personalized retention strategies
- Continuously monitor and optimize channel performance to drive maximum results
- Stay up-to-date with industry trends and best practices in retention marketing
- Create and manage retention marketing content, including subject lines, copy, and design, to increase engagement and conversion rates
- Manage list segmentation and personalization strategies to improve relevance and effectiveness
- Customizing and pulling reports from the CRM platform and reporting on performance to greater marketing team
Preferred Qualifications
No preferred qualifications provided.
