Retail Media Manager

Company	Oura
Location	New York, NY, USA
Salary	$94000 – $140000
Type	Full-Time
Degrees
Experience Level	Senior, Expert or higher

Requirements

You’ve worked directly with Amazon Retail business as a 1P seller building full funnel media plans to deliver revenue goals across Amazon markets globally.
You’ve owned a $1M/mo Amazon Ads budget
You have a track record of scaling Amazon media campaigns using multiple Amazon Ads products, including but not limited to Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Streaming TV, Prime Video, Amazon Attribution, and Amazon Marketing Cloud. Hands on keyboard experience is a must.
You have a deep understanding of how Amazon Ads products work together to drive performance, as well as the ability to clearly model attribution across these products.
You are a highly effective communicator with the ability to break down complex strategies into clear, actionable plans and measurable results.
You have experience collaborating with cross functional stakeholders (such as creative, product marketing, and data analytics teams) to improve business outcomes.
You are a self-starter who is deeply curious about Amazon and the broader retail media landscape.

Responsibilities

Own media strategy and execution for all Amazon channel media (both search and display) to drive awareness, consideration and conversion, in collaboration with internal media team, retail team and external media agency.
Own budget forecasting and pacing, ensuring efficient use of media dollars across campaigns, seasons, and key retail moments (e.g., Prime Day, Black Friday).
Leverage a combination of Sponsored Ads, DSP (including Streaming TV/Prime Video), and Amazon Marketing Cloud to optimize and measure media at each stage of the customer journey.
Report on key performance metrics such as ROAS, TACOS, contribution margin, and LTV. Support broader analytics and attribution projects that help Oura understand the impact of Amazon media across channels.
Implement iterative testing across bid strategies, ad placements, creative, and audiences to identify winning tactics. Adopt a test and learn strategy for new Amazon Ads product releases.
Remain up-to-date on Amazon Ads trends and best practices. Maximize the relationship with Oura’s Amazon representatives by gaining early access to early applicable betas and features.
The ideal candidate may also manage additional retail media networks (Target, Instacart, etc.), and/or additional Amazon growth marketing programs (Google, Meta, Pinterest, influencers, affiliates, etc.)
Maintain agency and vendor relationships for relevant channels, ensuring smooth campaign execution, clear communication, and on-time delivery.
Work directly with the Oura Retail team to build strategy and plans that support overarching revenue goals for the retail business globally, namely Amazon.

Preferred Qualifications

Experience with omnichannel brands and buying via retail media networks.
Familiarity with advanced measurement strategies (i.e. incrementality, MMM).