Retail Marketing Lead – Nike Value Stores
| Company | Nike |
|---|---|
| Location | Beaverton, OR, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s Degree or higher in Marketing or related field; or equivalent combination of education, experience or training
- Demonstrated experience achieving results in a large, diverse, matrixed company
- Curiosity for industry trends and consumer behavior with an emphasis on retail, events / activation planning & execution and constantly seeking new approaches to invite and engage consumers
- Understanding of omnichannel marketing, membership and services, marketing prowess and how all channels can intersect to create an amazing and compelling marketing plan to drive brand affinity, create awareness, and drive traffic to our stores
- Pushes boundaries, embraces change, failing forward
- Inspires teams with vision, instilling shared sense of purpose and direction
- Champions cross-functional collaboration, constantly breaking down silos to facilitate idea-sharing and problem solving
- Ability to leverage influence skills, build briefs and presentations appropriate to target audiences, and deliver information clearly, both written and verbally.
Responsibilities
- Develop integrated marketing plans to support Performance and Sportswear through the lens of programming for Seasonal Brand stories or Sport/Cultural moments (Olympics, All Star Game, Super Bowl, etc.) and Consumer Moments (Back to School and Holiday Gifting)
- Change course to quickly re-prioritize or respond to a changing business priority, leadership checkpoint, or to solve a problem
- Sit in a variety of meetings to help develop marketing plans with robust and up to date information
- Present marketing plan to leadership, take feedback, and adjust plans across several checkpoints
- Travel may be required to oversee events and activations.
Preferred Qualifications
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No preferred qualifications provided.