Retail Marketing Director

5+ years of experience in retail marketing, with a strong focus on brick-and-mortar locations, experiential marketing, or mall-based retail.
Proven ability to develop and execute in-store events, seasonal campaigns, and cross-promotional partnerships.
Experience working with mall marketing teams and property managers to coordinate promotional activities.
Deep understanding of how to align physical retail with digital strategy for a cohesive brand experience.
Strong analytical mindset, with experience using data (foot traffic, sales performance, customer behavior) to drive decision-making.
Willingness to travel frequently and work closely with local store teams.
Exceptional collaboration, communication, and relationship-building skills.
A hands-on, proactive mindset—able to balance strategic planning with on-the-ground execution.
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree a plus).

Serve as the primary liaison with the marketing directors of all malls where we operate (20+ locations).
Collaborate to plan and execute in-mall activations, seasonal events, pop-ups, and partnership campaigns.
Coordinate mall-level marketing initiatives including: Billboard placements, Digital signage, Social media cross-promotion, Website integrations on mall platforms, Inclusion in mall newsletters, gift guides, and influencer programs.
Partner with the internal marketing team to seamlessly integrate physical retail strategies with digital marketing campaigns.
Ensure alignment between corporate branding and local in-store experiences.
Track, analyze, and report on the effectiveness of omnichannel campaigns, adjusting tactics based on real-time data.
Travel frequently to all retail locations to: Build strong relationships with store managers, Work with internal teams to execute monthly events in all stores, Conduct on-site audits and identify hyper-local marketing opportunities, Analyze the surrounding environment (residential vs. commercial) to tailor campaigns per location, Collaborate with local businesses and property managers for cross-promotions or community activations.
Maintain a clear calendar of activations, campaigns, and seasonal efforts.
Evaluate campaign performance metrics by location.
Create strategic recommendations based on foot traffic, sales data, demographic insights, and customer feedback.