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Retail Market Development Specialist – Business Development/Sales
| Company | BECU |
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| Location | Tukwila, WA, USA |
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| Salary | $78200 – $95400 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Mid Level |
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Requirements
- Bachelor’s degree in Marketing, Business Management, or Communications or equivalent work or educational experience required.
- Minimum three years of business development or proven consultative sales experience required.
- Ability to comply with SAFE Act legislation, which requires annual registration as a Mortgage Loan Originator (MLO)
Responsibilities
- Master BECU Products & Services: Develop a deep understanding of our financial offerings, policies, and consumer lending regulations to provide expert guidance to members.
- Build Strategic Partnerships: Collaborate with internal teams, business leaders, and community organizations to create new opportunities for membership growth and engagement.
- Drive Market Growth: Identify new business prospects, support marketing initiatives, and enhance promotional strategies to expand BECU’s presence and impact.
- Lead Community Engagement: Represent BECU at local and regional events, ensuring our brand is recognized as a trusted financial partner. Plan and execute community outreach programs that foster strong relationships.
- Execute Business Outreach Initiatives: Oversee regional business development campaigns, partnering with leadership to set goals, measure success, and refine strategies.
- Coordinate Events & Financial Education Seminars: Organize and manage logistics for community events, including registration, staffing, booth setup, promotional materials, and follow-up efforts.
- Tailor Outreach Strategies: Understand diverse community demographics and ensure marketing materials resonate with specific audiences.
- Enhance Social Media Engagement: Support and develop content for BECU’s social media channels, driving awareness and interaction with our financial education initiatives.
- Be the Go-To Marketing Resource: Serve as the key contact for Retail Delivery teams regarding marketing projects, ensuring seamless execution of campaigns.
- Maintain & Manage Market Development Assets: Oversee inventory, storage, and organization of event materials while ensuring compliance with vendor management policies.
- Deliver Insightful Reporting: Track and analyze event participation, outreach effectiveness, and business development performance to inform future strategies.
Preferred Qualifications
- Financial services sales experience preferred.
- Experience in a leadership or supervisory role preferred.
- Marketing project management experience in a collaborative business environment and familiarity with event contract negotiations.
- Strong presentation skills with the ability to deliver effective and engaging presentations to a variety of audiences, comfort with public speaking.
