Public Relations Vice President – Health

Public Relations Vice President – Health

Requirements

• Minimum 10 years experience in communications, ideally both agency and in-house
• Extensive experience leading strategic communication strategies within the healthcare, medtech, health systems, pharma, and/or life sciences fields
• Strong experience in pharma, biotech and/or life sciences preferred
• Demonstrated experience leading or participating in new business efforts – including targeted outreach, proposal development and pitching
• Experience with integrated programs spanning digital, editorial and media relations
• Innovative thinker, with a track record for translating strategic thinking into action plans and output and experience using data and insights to craft strategic campaigns
• Significant experience providing communications counsel to executives and senior marketers and communicators
• Track record of delivering standout creative communications campaigns within regulated markets
• Business acumen in the areas of budgeting, billing and staffing
• Experience in building, managing, mentoring, and coaching communications managers and specialists
• Excellent judgment and creative problem-solving skills
• Ability to make decisions in a changing environment and anticipate future needs
• Experience setting up measurement programs and measuring the ongoing ROI of communications activities

Responsibilities

• Help lead the health practice and team to achieve strategic growth and distinction in the market
• Serve as a strategic partner to clients and direct high impact programs that help them meet their business goals
• Build and nurture long-term client relationships and grow business by providing leadership, direction and strategic guidance to colleagues, day-to-day teams, and clients
• Generate organic revenue within existing clients by taking a broad view of the entire marketing and communications mix and offering strategic recommendations to expand the scope of work or bring new services to clients
• Identify and lead new business pitches to bring in new clients to meet growth goals
• Stay ahead of the shifts in the healthcare environment and provide guidance to teams and clients
• Develop strong media relations programs with timely, relevant and creative angles that will drive positive coverage for clients
• Manage client budgets, financials and profitability
• Oversee team staffing and resourcing to ensure high quality work for clients
• Participate in an agency cornerstone (Outstanding Client Services, Strong Careers, Smooth Operators, and Excellent Clients)
• Work with integrated teams to provide clients with seamless multi-channel solutions utilizing traditional PR, digital, and social media platforms to deliver maximum performance and results
• Promote a high-performance and continuous improvement culture that values learning and a commitment to quality
• Manage, mentor, and develop staff using a supportive and collaborative approach consistently
• Monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct annual performance reviews
• Represent Highwire and key clients at high-level industry events, seminars, and conferences as required to maintain professional development and to build networking and new business contacts

Preferred Qualifications

• Strong experience in pharma, biotech and/or life sciences preferred