Public Relations Senior Account Executive – B2B Tech + Healthcare
| Company | Highwire |
|---|---|
| Location | Austin, TX, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 3-5 years of experience working at an agency or startup
- Strong writing skills
- Ability to manage projects from concept through execution
- Experience measuring the ROI of communications activities
- Experience with social media influencer engagement, content campaigns, and media coverage amplification
Responsibilities
- Strong relationships with more than ten key media across business and industry
- Ability to identify new media and opportunities for clients and share with teams and across the agency regularly
- Regular and ongoing proactive pitches that generate coverage for the whole team
- Coaching of junior staff to improve team relationships
- Strong grasp and creative use of social media channels to engage and support efforts
- Ability to manage projects from concept through execution
- Track competitors and flag opportunities and news events for commentary or discussion
- Own and direct client PR calls
- Provide counsel on media opportunities and coverage even under difficult circumstances
- Develop quarterly campaigns and PR plans including creative campaigns, trendscapes and thought leadership topics
- Own key elements of the PR program (analysts, speaking, content, etc.)
- Be a solid go to resource for client contact
- Develop budget and team priority allocations
- Participate in media training sessions with clients including developing key messages and all follow up from session
- Ability to generate a plan for a campaign or an entire PR program
- Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly
- Professional, articulate and timely client communication
- Development of consistent, creative, successful pitches
- Participation in new business process including research and presenting at pitch
- Identify, attend and encourage others to attend networking events
- Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example
- Support teams and manage up and down
- Responsible use of flexible work policies
- Uses Highwire social channels; writes for Highwire blog
- Mentor junior staff to elevate development
- Proactively set up quarterly goals with manager; track against goals and demonstrate growth
- Effectively prioritize responsibilities based on impact, timelines, workflow and client goals
- Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion
- Identify areas for self-improvement and bring suggestions and solutions to management
- Consistently hit deadlines or give enough notice if you won’t
- Attends regular networking events
Preferred Qualifications
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No preferred qualifications provided.