Public Relations Manager

Four (4) or more years of proven Public Relations (PR) experience
Bachelor’s degree in Public Relations (PR), Communications, Journalism or relevant field or in place of a degree, an additional two (2) or more years of relevant experience
An understanding of PR’s role within a highly integrated marketing organization
An understanding of the evolving offroad, motorsports, and automotive industries, as well as existing media relationships and connections in the offroad/motorsports space.
Excellent demonstrable communication, storytelling, and presentation skills (written, verbal, and visual)
Proven success in uncovering interesting stories, aligning them to business goals, and bringing them to life via securing media coverage
Excellent project management skills in a fast-paced environment
Ability to plan media events, with attention to every detail
Permanent US work authorization is a condition of employment with onX.
A shared passion for and ability to demonstrate onX’s Company Values
Must be available for travel up to three times a quarter for multiple days to attend events, host media, and join the onX team at a corporate office or other onX strategic location, such as a Basecamp.

Manage all in-bound requests and outbound pitching for the Offroad vertical, building long-term relationships with journalists and media organizations, creating media lists, as well as developing and hosting in-person media experiences and events.
Develop relationships across the organization to understand key business strategies and to craft narratives that promote our products, technology, company brand, access and stewardship initiatives, customers, and partners.
Craft written and other compelling materials to support product and other brand initiatives.
Consider the broader marketing ecosystem and how onX can leverage its PR channel when it comes to go-to-market campaigns, events, speaking opportunities, award applications, and more.
Be an external representative for the onX Brand, and support our team of spokespeople, briefing them for mediated opportunities such as interviews, speaking opportunities, and other engagements.
Craft and execute PR strategy for important trade show, consumer, and other off-road industry calendar moments.
Monitor industry trends and tap into them, when relevant. Track media coverage and analyze the efficacy of PR campaigns and make data-driven adjustments.
Bring a thoughtful voice and critical eye to the onX brand, ensuring we identify and evaluate all outcomes.