Public Relations and Social Media Coordinator

Public Relations and Social Media Coordinator

Requirements

• Bachelor’s degree in marketing, advertising, public relations, journalism or related field from an accredited college or university.
• Minimum of three years of public relations and/or marketing experience preferred; healthcare experience preferred; portfolio of content examples required.
• Excellent writer along with ability to develop content strategy, edit and implement editorial calendar.
• Full understanding of social media channels and content distribution.
• Confident communicator with ability to work with leadership, medical staff and employees to identify content that reinforces JMC brand.
• Must be self-motivated and possess superior organization skills to manage multiple assignments simultaneously.
• Must thrive in a fast-paced environment.
• Must be computer literate in Microsoft Word, Excel and PowerPoint.

Responsibilities

• Generate, edit, publish, and share daily social media content inclusive of text, images, videos or HTML to enhance awareness of JMC brand and increase consumer engagement.
• Implement best practice standards on social media platforms including Instagram, LinkedIn, Twitter and Facebook.
• Use analytical tools to monitor and evaluate the company’s social media presence and performance.
• Report key performance indicators (KPIs) to senior leadership.
• Create video, graphics and capture photos to enhance the brand as needed.
• Develop editorial calendar for multi-channel communications plan, including drafting copy, coordinating assets, scheduling posts, and publishing on channels.
• Support communications plan through content development.
• Help manage and maintain the company website content.
• Collaborate with the leadership team on talking points, social content, executive communication, and presentations.
• Create messaging, presentations, and other deliverables to support service line strategy.
• Develop patient testimonials (written or video) for use on various channels inclusive of web.
• Develop content for use in internal and external newsletter.
• Support the execution of community events internally and externally.
• Coordinate activities as needed to support JMC strategic plan.
• Inform leadership of JMC’s digital metrics and industry best practices.
• Assist with oversight of outsourced public relations projects.
• Prioritize projects based on feedback from manager and VP.
• Assure timely completion of all assignments.
• Perform other duties as assigned.

Preferred Qualifications

• Minimum of three years of public relations and/or marketing experience preferred; healthcare experience preferred; portfolio of content examples required.