Public Relations Account Manager – B2B Technology – Cybersecurity – Financial Services
| Company | Highwire |
|---|---|
| Location | Boston, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 5+ years of experience growing teams and delighting clients
- Rock-solid writing skills
- In-depth knowledge of the technology industry
- Proficiency with all things digital and social
- Technology background
- Established relationships with consumer tech media
Responsibilities
- Lead 3 to 4 teams doing everything from developing high-level strategy with clients to making magic happen with media, influencers and social media
- Strong relationships particularly with business, broadcast and influencer media and ability to direct staff to develop the same
- Strong grasp and creative use of social media channels to engage and support efforts
- Ongoing engagement of media for the agency (e.g. blog Q&A, lunch talks, etc.)
- Experience measuring the ROI of communications activities
- Experience with social media influencer engagement, content campaigns, and media coverage amplification
- Ability to manage PR Programs from kick off through achieving goals
- Ability to set aggressive but achievable goals based on generating news and ongoing coverage
- Exceptional client management skills and deep personal investment in client success
- Ability to manage through periods of change or challenge
- Ability to think clearly and project confidence amid crisis situations or in the face of strong competition
- Day to day contact for clients
- Develop budget and team priority allocations and identify opportunities to increase budget
- Lead media training sessions with clients including developing key messages and all follow up from session
- Ability to generate a plan for a campaign or an entire PR program
- Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly
- Professional, articulate and timely client communication. Development of consistent, creative, successful pitches
- Maintain 2 direct reports, assist in development of goals for reports, deliver annual reviews and quarterly check ins
- Participation in new business process including proactively identifying new targets, research and presenting at pitch. Identify, attend and encourage others to attend networking events
- Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example
- Support teams and manage up and down
- Responsible use of flexible work policies
- Uses Highwire social channels; writes for Highwire blog
- Mentor junior staff to elevate development
Preferred Qualifications
- Genuine passion for tech PR