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Public Relations Account Director – Enterprise – Financial Services – Security
| Company | Highwire |
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| Location | Los Angeles, CA, USA |
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| Salary | $125000 – $150000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- At least 7 years PR agency experience
- Record of high academic achievement with good degree and A level results, particularly English and/or Business
- Core consumer brand PR background with some knowledge of corporate PR and crisis management
- Experience of running a reactive and proactive press office and handling incoming press enquiries
- Experience measuring the ROI of communications activities
- Experience with social media influencer engagement, content campaigns, and media coverage amplification
- Excellent publicity skills – a strong understanding of the media, editorial requirements and what ‘makes’ a story
- Ability to demonstrate creativity and innovative thinking
- A wide network of national consumer and business as well as regional contacts across a broad spectrum of media
- Experience in delivering impactful PR campaigns from inception through to delivery with a strong cuttings folder to prove it!
- Ability to build relationships internally and externally, interfacing at all levels
- Superior people and communication skills, both verbal and written
- Strong organizational and time management skills
- Team player who works well under pressure
- Thrives in an environment of flexibility and change
Responsibilities
- Strong relationships particularly with business, broadcast and influencer media and ability to direct staff to develop the same.
- Strong grasp and creative use of social media channels to engage and support efforts.
- Ongoing engagement of media for the agency (e.g. blog Q&A, lunch talks, etc.)
- Deliver exemplary client service for specified clients.
- This will include: Developing and maintaining a strong working relationship with the client who listens and values your advice.
- Developing a strong working knowledge of your clients’ business, their competitors and relevant industry bodies.
- Identifying key messages and audiences and developing strategic communications plans.
- Delivering projects and campaigns on time and on budget.
- Understanding the financials of each account, the allocated hours per month vs. actual fee and managing the accounts according to the resulting servicing levels.
- Proactively communicating regularly with clients on status of deliverables and budget.
- Identify relevant opportunities to secure organic growth and hit your revenue targets.
- Develop and maintain strong relationships with appropriate members of the media.
- Keep abreast of market trends, new technologies and client needs.
- Own account management to ensure monthly client billing is accurate, client expenses are recouped, and accounts are current.
- In addition to leading strategic planning efforts, fully partake in the execution of the programs we develop, as determined appropriate by account, including but not limited to writing/editing, media relations, social media, digital communications and crisis work.
- Be an ambassador for the agency.
- Maintain 2 direct reports, assist in development of goals for reports, deliver annual reviews and quarterly check ins.
- Participation in new business process including proactively identifying new targets, research and presenting at pitch.
- Identify, attend and encourage others to attend networking events.
- Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example.
- Support teams and manage up and down.
- Responsible use of flexible work policies.
- Uses Highwire social channels; writes for Highwire blog.
- Mentor junior staff to elevate development.
- Proactively set up quarterly goals with principal; track against goals and demonstrate growth.
- Effectively prioritize responsibilities based on impact, timelines, workflow and client goals.
- Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion. Identify areas for self-improvement and bring suggestions and solutions to management.
- Consistently hit deadlines or give enough notice if you won’t.
- Attends regular networking events.
Preferred Qualifications
No preferred qualifications provided.
