Promotional Writer I

Promotional Writer I

Requirements

• Bachelor’s degree in English, Communication, or related field.
• Approximately zero – two years of related experience required or an equivalent combination of education and experience.
• Excellent verbal and written communication skills.
• Must be able to understand and follow directions and work under limited supervision.
• Must be able to work well with clients and co-workers and present a positive attitude while being courteous, detail-oriented, self-motivated, diligent, trustworthy, and possessing strong organizational skills.
• Possess a thorough knowledge of Microsoft Office applications.
• Desire to work with a team to accomplish goals. Ambition to grow and improve. Ability to think creatively and critically and problem solve efficiently. Must possess ability to multi-task and work in a fast-paced environment.

Responsibilities

• Researches, writes, and edits a variety of marketing materials, including, but not limited to, brochures, newsletters, direct mail, advertising, social media, and email campaigns.
• Develops creative ideas and concepts using a proactive and strategic approach, often in partnership with the team of Graphic Designers and Project Coordinators.
• Takes initiative in identifying tone and voice of both the university and the client in order to write clear, persuasive, original copy.
• Displays strong attention to detail and proofreads copy to check spelling, grammar, and compliance with AP format and the Liberty University verbal brand and style guide.
• Shows flexibility in amending, revising, or redeveloping campaigns in response to feedback from the marketing manager, quality control team, marketing leadership, and/or departmental clients.
• Interacts with team and/or clients to identify solutions to challenges and regarding feedback on communication projects.
• Creates HTML with the assistance of the Dreamweaver software program to execute effective communication campaigns.
• Manages working on several projects at once, sometimes under pressure and often within tight deadlines.
• Engages in continued learning through competitor research and professional development to strengthen writing skills and gain familiarity with marketing trends in higher education.
• Utilizes external tools, such as the URL Checker, to ensure the proper functionality of links.
• Shares ideas and suggestions with other writers in the office.

Preferred Qualifications

• Bachelor’s degree (BA/BS) in English, Communication, or related field from a four-year college or university.
• Familiarity with Adobe Dreamweaver.