Programs Marketing Manager

Company	F5
Location	New Mexico, USA, Washington, USA, Kansas, USA, Pennsylvania, USA, North Dakota, USA, Oregon, USA, Delaware, USA, Iowa, USA, California, USA, Washington, DC, USA, Vermont, USA, Wyoming, USA, Texas, USA, Montana, USA, Jackson Township, NJ, USA, Florida, USA, Waterbury, CT, USA, Nevada, USA, South Carolina, USA, South Dakota, USA, Georgia, USA, Arizona, USA, Concord, NH, USA, Mississippi, USA, Tennessee, USA, Virginia, USA, Minnesota, USA, Colorado, USA, Rhode Island, USA, Utah, USA, Northeastern United States, USA, Kentucky, USA, West Virginia, USA, New York, NY, USA, Maryland, USA, Hawaii, USA, Wisconsin, USA, Maine, USA, Massachusetts, USA, North Carolina, USA, Oklahoma, USA, Missouri, USA, Ohio, USA, Louisiana, USA, Michigan, USA, Illinois, USA, Alabama, USA, United States, Idaho, USA
Salary	$136871 – $205307
Type	Full-Time
Degrees
Experience Level	Senior, Expert or higher

Proven experience in B2B marketing program management, with a track record of independently developing, executing, and optimizing marketing programs in complex business environments.
Strong understanding of SaaS go-to-market strategies, sales funnels, and key performance metrics, with the ability to design marketing programs that drive customer acquisition, pipeline acceleration expansion, and retention.
Proven ability to partner with sales, corporate marketing, and regional teams, ensuring marketing programs are relevant, practical, effective, and aligned with business goals.
Hands-on experience with paid media, webinars, email nurturing, and industry-specific marketing programs to drive demand and revenue growth.
Experience in defining, tracking, and analyzing key marketing KPIs, working closely with data teams to measure impact and continuously optimize marketing performance.
Excellent written and verbal communication skills, including the ability to translate complex marketing insights into actionable recommendations for sales and leadership teams.
Ability to manage multiple programs simultaneously in a fast-paced environment while ensuring execution excellence.

Partner with North America sales teams and global marketing stakeholders to understand sales priorities, industry trends, and key use cases. Evaluate global marketing programs, identifying gaps and additional use cases that need to be supported.
Plan and implement upsell, cross-sell, and pipeline acceleration programs.
Partner with the marketing and sales operations teams to develop marketing KPIs that are relevant to both marketing and sales, ensuring clear measurement of impact.
Oversee day-to-day program delivery, ensuring seamless execution and measurable impact.
Track, analyze, and refine marketing performance, using insights to enhance future campaigns and improve ROI.
Stay ahead of industry trends, recommending new campaign tactics and best practices to maximize sales and marketing alignment.
Inform the field and channel marketing teams about best practices, ensuring consistent processes and protocols for executing programs.