Programmatic Analyst II

Programmatic Analyst II

Requirements

• Bachelor’s degree in Mathematics, Economics, Engineering or related, technical field
• Proven experience (Typically 5+ years) in managing programmatic advertising campaigns across various platforms (DSPs, SSPs)
• Solid understanding of digital marketing principles and best practices
• Familiarity with ad tech tools and platforms such as Google Ads, DV360, IAS, DoubleVerify, etc.
• Experience with data analysis and interpreting campaign performance metrics
• Strong problem-solving skills and ability to think creatively to find solutions
• Team player with the ability to collaborate effectively across departments
• Proactive and self-motivated with a strong sense of ownership over campaign performance
• Excellent communication and interpersonal skills, with the ability to simplify complex topics
• Comfortable working in a fast-paced environment and on a path that is sometimes yet to be paved. We are a fast growing company. Change occurs often. The opportunity for direct impact on the business is very high.

Responsibilities

• Independently and reliably represents campaign performance to Client Success, Sales, and AdOps
• Qualifies campaigns, ensuring appropriate data source, attribution, KPI, BM, filtering and data source; informs campaign set up according to unique client requirements
• Monitor campaigns, establishing and executing campaign improvement plans
• High sense of ownership of campaign performance. Conveys urgency to broader teams.
• Identifies analysis that can inform campaign setup (delivery, performance, margin); Evaluates potential analysis methodologies and takes appropriate action based on findings; identify best next steps in a project
• Proficient in accessing and querying complex datasets (e.g. Requests)
• Propose, launch and evaluate campaign performance improvement experiments; effective documentation of outcomes and next steps
• Strong familiarity with relevant attribution methods and capable of building custom attribution pipelines as needed
• Communicates findings and progress effectively to team members and stakeholders across departments.
• Automates manual tasks, or creates clear request for other teams to automate
• Recommends on process improvements to help cross-team collaboration
• Builds high utility dashboards or pipelines
• Identify new product capabilities, automation and process improvements; e.g. automate repetitive tasks, produce insights that demonstrate impact of new features or platform capabilities.

Preferred Qualifications

No preferred qualifications provided.