Program Manager – GTM Community and Education

Program Manager – GTM Community and Education

Requirements

• 5+ years of experience in GTM strategy, program management, or product commercialization.
• Strong analytical and financial modeling skills; experience with TAM analysis and revenue forecasting.
• Demonstrated success in launching scalable offerings across education, SaaS, or community platforms.
• Experience collaborating cross-functionally across Product, Marketing, Sales, and Support.
• Strong understanding of digital engagement and monetization strategies for online communities a plus.
• Proficiency in tools like SFDC, SNOW, LMS systems, and identity platforms is a plus.

Responsibilities

• Identify and evaluate new product and service opportunities through market research and financial modeling.
• Develop business cases including TAM, revenue forecasts, cost-to-serve, margin analysis, and cannibalization impact.
• Identify and pilot monetization models for the online community (e.g., subscription tiers, premium content, paid events, sponsor partnerships).
• Define and maintain roadmaps for new and existing offerings across education and community domains.
• Collaborate with Curriculum Development, Product, Marketing, and Customer Success teams to guide design, packaging, and pricing.
• Lead alpha and beta testing initiatives, capturing customer feedback and iterating on go-to-market approach.
• Establish scalable frameworks for delivery, including SKUs, legal/commercial terms, and compliance standards.
• Coordinate system updates across SFDC, SSO, Identity University/Compass, ServiceNow, and other internal platforms.
• Build and automate delivery processes and support models, including ticketing workflows and staffing plans.
• Equip internal and partner sales teams with enablement resources—pitch decks, product guides, positioning briefs.
• Create engaging onboarding journeys and customer-facing content (FAQs, videos, documentation).
• Manage external presence across platforms like Identity University and Compass.
• Own end-to-end launch execution including internal communications, sales readiness, and external rollout.
• Drive customer and partner communication strategies to ensure awareness and adoption.
• Monitor post-launch product performance against KPIs, financial goals, and customer satisfaction metrics.
• Refine offerings based on customer feedback, support trends, and usage analytics.
• Continuously evaluate and enhance products and offerings to ensure alignment with financial goals and key performance objectives (OKRs).

Preferred Qualifications

• Strong understanding of digital engagement and monetization strategies for online communities a plus.
• Proficiency in tools like SFDC, SNOW, LMS systems, and identity platforms is a plus.