Product Owner – Membership Experience

Product Owner – Membership Experience

Requirements

• Minimum of 4 years of experience in digital product development and product owner responsibilities, with a focus on D2C software application delivery OR minimum of 5 years of experience required as a business analyst, quality assurance analyst, or IT systems analyst.
• BA or BS degree in engineering, information systems, analytics, or business administration required, or relevant years of experience.
• Hands-on experience delivering on functionality either with a D2C customer facing platform
• Consumer-focused – mindset that ensures all product decisions are made to enhance the consumer’s overall experience.
• Demonstrable ability to translate business needs into requirements and define those in a written format that allows the development teams to align behind the product vision.
• Experience in managing outsourced software design & delivery teams and vendors.
• Strong interpersonal skills and the ability to quickly develop and cultivate relationships both internally and with external product users.
• Client-facing experience and stakeholder management.
• Agile Experience, and sharp analytical and problem-solving skills.
• Ability to work in a hybrid environment, both onsite and offsite.

Responsibilities

• Establishes and maintains the product’s roadmap, determining how the products will evolve to meet the ever-changing needs of its users.
• Understands how the products fit into our digital landscape, including their integrations with other digital properties and systems, and uses this information to guide feature and design decisions.
• Collects input and feedback from users through interviews, surveys, and analytics to locate functionality gaps and areas for improvement within the products; Supports the Sr. Digital Product Manager in building business cases to secure funding for enhancements over time.
• Actively plans and prioritizes the product feature backlog according to business value and clearly articulates priorities for the product team. Working with the software lead and IT BRM organization – balances the need to address technical debt and supports technical innovation in addition to adding product features.
• Guide (internal or external) customer research to gain ‘voice of the customer’ insight and leverage the learnings in digital experience design to understand customers’ goals, and how they would gain value from product capabilities.
• In coordination with the software development lead, directs the planning of incremental software releases and sets expectations for the delivery of new features with stakeholders. Collaborates with stakeholders regarding the correction of defects.
• Writes detailed user stories and acceptance criteria at a pace to ensure the product team always has an adequate number of prepared stories to work on. Works closely with software lead to ensure stories in the upcoming sprint are fully understood and stories in future sprints are well groomed & estimated.
• Actively participates in Agile ceremonies to provide immediate answers and direction to the product team based on domain expertise.
• Facilitates sprint planning and backlog refinement in partnership with the digital delivery organization.
• Engages with the product team to guide priorities, refine features, define functional requirements, and help address blockers impacting successful team completion of sprint goals.
• Ensures the cross-functional teams understand items in the product backlog to the level needed for them to estimate and commit to work during sprint planning.
• Works in close collaboration with business stakeholders to understand their expectations and helps the team understand how to set up for successful user acceptance testing.
• Guide (internal or external) customer research to gain ‘voice of the customer’ insight and leverage the learnings in digital experience design to understand customers’ goals, and how they would gain value from product capabilities.
• Deeply understand your consumer stakeholder(s) through market research and user feedback, ensuring that all product decisions prioritize and enhance the overall consumer experience.
• Coordinates the sprint review with relevant stakeholders, faithfully communicates in the language of the business, and writes new user stories as needed based on customer feedback.
• Works in close cooperation with the team during retrospectives, to identify continuous improvement opportunities.
• Coordinates with multiple parties (product team, vendors, strategic partners, engineering managers, business partners, etc.) to meet the customer’s priorities while being aware of the insights, needs, and constraints of those stakeholders.
• Work with key stakeholders to make frequent and dynamic prioritization decisions based on the latest product analytics, product team metrics, and customer feedback.
• Define, track, and communicate key product performance indicators as required to inform this process, and track business results.

Preferred Qualifications

• Domain knowledge around franchise operations, transactional platforms, and digital services.
• Scrum Certification such as CSPO, or CSM
• Experience in cultivating consumer insights, aligning these to enterprise strategy, and garnishing internal stakeholder support to drive business results.
• Sharp analytical and problem-solving skills.
• Experience working with Adobe Experience Manager, Adobe Analytics, Salesforce, CRM, and payment integration solutions is a plus.
• Experience with Microsoft Azure B2C a plus.