Product Marketing Specialist
| Company | Aventon |
|---|---|
| Location | Brea, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Entry Level/New Grad, Junior |
Requirements
- Mix of storytelling, technical understanding, and customer empathy
- Data-driven decision making
- Ability to work in ambiguity
- Resilience and accountability
- Solutions-oriented mindset
- Engagement with the work and product
Responsibilities
- Collaborate with the Product Marketing Manager and Product team to understand product features, specifications, and positioning
- Assist in generating feature-focused content ideas and participate in planning sessions to present key features in engaging, new-use-case formats
- Stay current on industry trends, market opportunities, and customer preferences through competitive analysis and participation in relevant industry events
- Work with Product Marketing to translate product positioning and features into effective copy for websites, video scripts, and creative assets
- Write and structure scripts for product feature videos, product overviews, and tech explainers
- Partner with the Product Marketing Manager, Content Manager, and advertising agency to refine and review product focused ad copy for accuracy and consistency across platforms
- Support product packaging by outlining copy that is aligned with brand tone and product positioning
- Ensure all written content accurately reflects product specs, features, and positioning while maintaining a consistent brand voice
- Support and participate in the creation of educational and sales enablement video content by contributing subject-matter expertise and participating in script development
- Collaborate closely with the creative team to ensure all content is visually and tonally consistent with brand and product messaging
- Attend photo and video shoots to help capture key product features and ensure messaging alignment
- Partner with product, brand, creative, and marketing teams to support product launches and go-to-market initiatives outlined by the Product Marketing Manager
- Use customer insights and feedback gathered by the Product Marketing team to inform educational and conversion-oriented content
- Support ongoing sales and dealer enablement content initiatives with timely and accurate content development
- Attend cross-functional meetings and production events as necessary
Preferred Qualifications
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No preferred qualifications provided.