Product Marketing Senior Manager – CVS Media Exchange – CMX

Product Marketing Senior Manager – CVS Media Exchange – CMX

Requirements

• 5+ years of marketing experience with a foundation of retail/CPG ecosystem and digital media
• 3+ years cross-functional leadership experience
• 2+ years of retail media or retail agency strategy experience
• 2+ years of digital marketing experience including examples of testing and validating new opportunities

Responsibilities

• Craft and execute product-specific marketing plans and strategies to advance CMX audience & measurement positioning and adoption
• Develop client-centric audience & measurement narratives to ensure continuity of messaging and presentation of product value and benefits
• Provide guidance to the data science & business intelligence teams on their go-to-market strategy and identify channels, tactics, and content for campaigns
• Build marketing & sales enablement strategies that translate technical information into commercially relevant assets including presentations, product videos, sell sheets, case studies, infographics, PR and more
• Be the advocate and voice of the customer by leveraging primary and secondary research to get a deeper understanding of our customer segments and markets and sharing with internal teams

Preferred Qualifications

• Experience in product marketing for digital advertising, B2B software, data products, or ideally, Retail Media
• Clear understanding of the retail media landscape and solid understanding of advertising ecosystem and platforms
• Proven ability to work cross functionally with data science, product management, marketing and sales teams
• Excellent communication skills in both written and oral forms across a diverse audience base
• Structured thinker and analytical, comfortable mining and utilizing data for strategy and collateral creation
• Self-motivated and embrace working in a continuously evolving, fast-paced environment