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Product Marketing Manager – Yahoo Sports
| Company | Yahoo |
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| Location | United States |
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| Salary | $102000 – $212500 |
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| Type | Full-Time |
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| Degrees | Bachelor’s, MBA |
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| Experience Level | Senior |
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Requirements
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- Minimum 6 years of experience in product marketing, with a specific focus on lifecycle marketing and CRM.
- Proven track record of developing and executing successful lower funnel lifecycle campaigns, including CRM, owned, and paid channels.
- Experience with upper funnel and acquisition marketing.
- Strong analytical skills and the ability to interpret data to drive strategic decisions.
- Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
- Proficiency in marketing automation tools, CRM systems and analytics platforms. Zeta knowledge is a plus.
Responsibilities
- Create and execute comprehensive lifecycle marketing strategies that increase customer retention, loyalty, and revenue across Yahoo Fantasy, Yahoo Fantasy Plus, and Yahoo Sports.
- Co-create and manage customer segmentation and targeting strategies to optimize the customer journey in collaboration with CRM, O&O, and media teams.
- Develop and execute marketing campaigns, including on and off-product, digital campaigns, newsletters, and triggered messages that increase frequency, generate revenue and reduce churn.
- Collaborate with cross-functional teams, including product, design, media, CRM and analytics, to develop and execute initiatives, ensuring a seamless customer experience across all touchpoints.
- Partner with stakeholders to develop an engaging content strategy used to personalize user experience and drive discoverability.
- Monitor, analyze, and report campaign performance to optimize results and ROI.
- Gather and analyze customer feedback to inform marketing strategies and identify opportunities for improving the customer experience.
- Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
- Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
- Ability to manage creative / media agencies on the execution of performance marketing campaigns and timeline / budget management.
Preferred Qualifications
- Passionate about sports and the sports / gaming industry.
- Must drive projects forward and push teams vs. waiting for assignments.
- Must thrive in ambiguity, be nimble, and be flexible while still developing a process that keeps teams on track.
- Ability to simplify complex marketing plans and organize presentations that are digestible while still including the proper amount of detail.
- Has a positive disposition. Operating from a place of yes and is solutions oriented.
- Extremely proactive and ambitious with the ability to keep projects fun in the process.
- Experience working in a fast-paced, collaborative environment and managing multiple projects simultaneously.
- Proven track record working on a multi-platform product – desktop, mWeb and mobile app.
