Product Marketing Manager – Workplace SMB

Product Marketing Manager – Workplace SMB

Requirements

• Possess a Bachelor’s Degree and have 8+ years of professional experience in product marketing for a SaaS company
• Have experience in the productivity and/or SMB space is ideal
• Have excellent leadership skills and are successful in matrixed organizations
• Demonstrate excellent analytical skills with the ability to use data to identify opportunities and drive impactful results
• Able to position and build differentiated messaging and assets to clearly communicate value
• Demonstrate humility and a natural curiosity to continuously learn and grow
• Have excellent communication and interpersonal skills, and is able to present effectively in front of executive audiences

Responsibilities

• Being a key leader along with counterparts from online, marketing, sales, and product in driving and meeting goals to grow our SMB audience. Set go-to-market strategies for full-funnel campaigns, product growth efforts, and launches.
• Being the expert in our SMB buyers and target audience. Fully understand the market, segmentation, industry landscape, key differentiators, and opportunities globally.
• Working with the online and product teams to drive growth for Zoom Docs, Whiteboard, Clips, and Scheduler. Focus on online and product-led motions
• Building key themes, value propositions, and narratives for the SMB audience to showcase the value of our products and customer benefits.
• Working closely with marketing demand and brand teams, online, sales, partner enablement, and channel marketing. Create full-funnel campaigns and enablement tactics to grow the SMB business.
• Leading and project managing cross-functional initiatives for core growth initiatives. Setting KPIs and success metrics, deliverables, and due dates to drive impactful outcomes. Providing executive readouts and updates for top business initiatives and launches.
• Providing content direction for SMB growth initiatives. Roll up your sleeves to ensure cross-functional teams have up-to-date messaging. Support the creation of videos, presentations, datasheets, white papers, battle cards, and more.
• Building in-person and virtual event messaging and content around thought leadership and our products. Presenting in webinars, virtual events, and on stage at Zoom and industry events.

Preferred Qualifications

• Have experience in the productivity and/or SMB space is ideal