Product Marketing Manager – Wearables – Retail
| Company | Meta |
|---|---|
| Location | Seattle, WA, USA, Burlingame, CA, USA, Los Angeles, CA, USA, Menlo Park, CA, USA, New York, NY, USA |
| Salary | $158000 – $223000 |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Senior |
Requirements
- 5+ years of experience in product marketing, product management, management consulting, and/or business strategy
- Experience working and adapting in a fast-paced dynamic environment, identifying and escalating issues early and often
- Combination of analytical thinking and hands-on tactical execution within a measurable and data-driven framework
- Experience synthesizing qualitative and quantitative insights
- Experience leading implementation of complex product or service offerings
- Experience working with technical partners to translate between technical and consumer languages
- Effective communication skills and experience creating documents and presentations
- Experience collaborating with external vendors and partners
- Bachelor’s degree
Responsibilities
- Work with internal and external partners to optimize the retail experience and drive product adoption through best-in-class product demo experiences
- Identify market strategy and target audiences, support product positioning and merchandising, inform learning agenda and partnership activation with data and insights, and collaborate across cross-functional teams (retail, marketing, research, marketing insights, sales, communications, and partnerships, etc) to achieve launch goals
- Influence retail format development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit
- Manage retail data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
- Serve as the subject matter expert on retail experiences, customers, and mindsets
Preferred Qualifications
- Experience working in global marketing with hardware or physical products
- Experience working with consumer electronics channels and retailers
- Experience working across a broad set of sales distribution channels including online, brick and mortar, and partner-led
- Effective communication skills and experience creating executive documents and presentations
- Experience driving initiatives that have not been done before, supporting efforts like setting goals, communicating a business vision, influencing stakeholders, and facilitating cross-functional alignment through execution, measurement and performance assessment
- MS/MBA degree or equivalent experience