Product Marketing Manager – Retail

Product Marketing Manager – Retail

Requirements

• 2–4 years of experience in product marketing, ideally within retail, wholesale, or B2B SaaS.
• Solid understanding of wholesale operations and how retail merchants run their businesses.
• Strategic thinker with hands-on experience developing positioning, messaging frameworks, and go-to-market strategies.
• Demonstrated ability to synthesize customer insights and support data into actionable marketing and product recommendations.
• Strong collaboration skills and proven success working with cross-functional teams including Product, Sales, Support, and Enablement.
• Comfort navigating ambiguity, with a proactive mindset and a focus on continuous improvement.
• Excellent written and verbal communication skills; able to translate technical features into clear merchant benefits.
• Experience conducting and leveraging qualitative and quantitative research (e.g., surveys, interviews, support feedback) to inform strategy.
• A growth mindset and curiosity about the merchant journey—always asking how we can make the experience better.

Responsibilities

• Own positioning and messaging for NuORDER and NuORDER features that directly impact the brand or enterprise retailer experience, such as assortments, Insights, Invoicing.
• Define and evolve how products and features in your product portfolio are integrated and communicated within the broader NuORDER positioning to new and existing customers.
• Gather customer, sales and market feedback through a win-loss/voice of market program that helps inform our product and GTM teams.
• Monitor the competitor landscape and provide regular updates on how our key competitors are positioning themselves in market.
• Assess product usage, customer feedback, sales win rates and market position to help inform the customer segments we have the greatest product-market fit – and provide feedback to our product teams on areas where we need to improve product-market fit.
• Develop and maintain persona insights and merchants segmentation and develop messaging and positioning for our sales teams to appeal to these key segments.
• Manage our Product Advisory Council and gather and synthesize regular feedback from key customers.
• Develop a customer communications and adoption strategy to ensure our existing customers know about our latest feature enhancements, how they benefit their business and help build a pipeline for account management teams.
• Collaborate with Product and GTM Operations teams to identify friction points in the merchant journey and shape GTM strategies that improve satisfaction and adoption.
• Lead go-to-market planning for feature enhancements and key product launches inclusive of driving acquisition and adoption for new and existing merchants working with GTM Ops and Marketing to launch these in market.
• Partner with Support, Enablement, and Sales to ensure teams are equipped with accurate messaging, collateral, and training to drive adoption.
• Measure and analyze the impact of product launches and GTM campaigns.
• Create feedback loops with Sales, Support, and Merchant Success to refine messaging and influence the product roadmap based on real-world pain points.
• Use qualitative and quantitative research (e.g., merchant interviews, support data, surveys) to validate positioning and inform prioritization.
• Collaborate with Integrated Marketing and Campaigns to develop content and campaigns that improve awareness and education of features in your portfolio.

Preferred Qualifications

• MBA or Product Marketing Alliance certification
• Experience in the Financial Services industry in any capacity is a strong asset