Product Marketing Manager – Providers
| Company | Genworth Financial |
|---|---|
| Location | Richmond, VA, USA, New York, NY, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- At least five years of experience in product marketing or similar marketing functions
- Experience working with LTC providers required
- Experience marketing products in a B2B and/or B2B2C model
- Experience in financial services, insurance, or healthcare a plus
- Experience partnering with sales to drive results
- Demonstrated success as a key player in GTM planning and execution
- Experience with CRMs, marketing automation, and other sales enablement tools
- High level of organization and self-motivation
- Excellent presentation design skills (PowerPoint)
- Strong focus on customer service with a knack for creative thinking and problem-solving
- Bachelor’s degree or relevant work experience
Responsibilities
- Develop and execute go-to-market plans for LTC provider audiences, including goals, metrics for success, asset development, and integrated launch planning with cross-functional partners
- Act as marketing SME to ensure the LTC provider audience engages with and utilizes the CareScout solutions available to them; you’ll be able to suggest multi-channel marketing strategies and tactics that meet their specific needs
- Collaborate with Regional Vice Presidents, Market Directors, and Internal Sales to develop and nurture sales opportunities
- Source new opportunities through event participation, profiling, and market intelligence
- Be able to verbalize and visualize complicated concepts to create external presentations and materials
- Work closely with the content marketing and growth teams to translate strategies into effective external campaigns
- Work together with product managers to gain a deep understanding of products to create journeys that exceed expectations
- Act as a voice of the LTC providers across the organization and lead research projects needed to gain these insights
- Work closely with the Strategy team, using competitive intel to inform plans
- Regularly set goals and measure KPIs, continuously monitoring and actioning metrics to adapt when there are successes or failures
- Work closely with the growing team to get the job done – whatever it is – with a can-do and collaborative approach.
Preferred Qualifications
- Experience in financial services, insurance, or healthcare a plus