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Product Marketing Manager – Growth
| Company | Checkr |
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| Location | Denver, CO, USA |
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| Salary | $139000 – $164000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 4+ years of B2B product marketing experience
- Prior experience in marketing a B2B SaaS product at a high-growth company
- Prior experience marketing to SMB customers who sign up for and use software products on a self-serve basis, and strong familiarity with product-led growth (PLG) strategies and principles
- Natural storytelling skills with a gift for writing compelling content that speaks to customer pain points
- Strong project management skills, ability to inspire cross-functional teams (from an executive-level to individual contributor-levels), spearhead complex plans, and present with ease to wide-ranging audiences, including internal stakeholders, webinars, trainings, and industry events
- Proven self-starter with a bias for action and a can-do attitude to get things done
- Highly effective listening and critical thinking skills with deep customer empathy
- Ability to thrive in fast-paced work environments, juggle multiple initiatives successfully, and show adeptness at leveraging data to inform recommendations
- Demonstrated ability to be both strategic and hands-on with a bias for action
Responsibilities
- Develop product positioning and messaging for Checkr products and sign-up experiences, especially those designed for our SMB customers
- Lead the product launch go-to-market process, managing cross-functional implementation and post-launch measurement, demonstrating impact
- Understand and support our SMB and Commercial sales channels, training teams on the problems we solve for our buyers in this segment; develop internal tools and playbooks and customer collateral
- Conduct customer and market research to support go-to-market strategy, run growth experiments, identify new business opportunities, conduct pricing analysis, and assess market demand
- Work with the product team to influence the product strategy and roadmap, based on market demand, competitor intelligence, and customer insights
Preferred Qualifications
No preferred qualifications provided.
