Product Marketing Manager - B2C

Product Marketing Manager – B2C

5+ years of experience in B2C marketing, preferably within the online education, tech, or SaaS vertical
Creative thinker with experience in guiding brand and product messaging
Experience leading a creative process and collateral development
Proven track record in go-to-market strategy, channel marketing, and customer acquisition
Strong analytical skills with experience in market research and data-driven decision-making
Exceptional campaign management abilities with the skill to handle multiple projects simultaneously
Excellent communication and interpersonal skills for effective teamwork and stakeholder engagement
Strategic mindset with a continuous focus on innovation, efficiency, and scalability

Partner cross-functionally with Product and User Research teams to develop and refine customer segmentation strategies that drive targeted messaging, improve go-to-market effectiveness, and inform product roadmap decisions
Develop and execute comprehensive go-to-market plans that effectively introduce new Study.com’s products and services to the market
Craft compelling product positioning and messaging that differentiates our offerings in the online education space
Coordinate with channel marketing leads to ensure product and brand pillars are deployed across marketing campaigns and onsite experiences
Oversee the creative development process, including briefing and collaborating with internal teams and external partners to produce high-quality, on-brand collateral
Conduct regular market research to stay abreast of industry trends, competitor activities, and emerging customer needs and motivations
Partner with the Growth team on campaign performance and market dynamics to refine marketing strategies and optimize ROI
Collaborate with cross-functional teams, including product, sales, and customer success, to ensure cohesive messaging and successful product launches

No preferred qualifications provided.