Product Marketing Manager – B2B Solutions & Partnerships

Product Marketing Manager – B2B Solutions & Partnerships

Requirements

• 8 years of B2B acquisition and partnerships marketing experience with 4 years in products or services related to AI software, enterprise SaaS, platform or industrial hardware marketing
• Strong project, campaign and agency management
• Strategic thinking & planning: Ability to develop and execute comprehensive marketing strategies aligned with business objectives, based on input from XFN groups including product, engineering, sales and communications
• Communication & presentation: Excellent verbal and written communication skills for internal and external stakeholders, including public speaking
• Market research & consumer insights: Ability to understand market trends, competitive landscapes, and consumer behavior to inform strategy

Responsibilities

• Develop compelling messaging and positioning for the Intrinsic platform and the solution verticals we support, for instance machine tending, visual inspection, etc.
• Collaborate closely with the GTM Marketing Lead and cross-functional teams to develop and execute a full-funnel partner marketing strategy
• Building enterprise marketing campaigns and launching sales enablement initiatives (e.g website, blog, case studies, videos, industry trade shows) to support all regional BD teams
• Be the go-to marketing person for all our existing customers, from providing branding and solution messaging to product and sales messaging and assets. This might include toolkits, web resources, co-marketing resources and other types of support

Preferred Qualifications

• Experience in Robotics Marketing and/or Robotic Partnership sales
• Fluency in written and spoken German language
• Ability to write onstage keynote speeches and produce events end to end
• Sound knowledge of policy challenges for AI and Robotics