Product Marketing Manager
| Company | The Boeing Company |
|---|---|
| Location | Seattle, WA, USA, Cherry Hills Village, CO, USA |
| Salary | $124950 – $203550 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree in Marketing, Business Administration, Engineering, or a related field.
- 5 years of product marketing experience, preferably in the aerospace, defense, or technology sectors.
- Proven track record of successfully launching and managing technology products.
Responsibilities
- Be the expert on the product; collaborating with product management to define and shape the product strategy, ensuring alignment with market needs and business growth goals.
- Conduct thorough market research to identify trends, customer needs, and competitive landscape. Utilize insights to inform product positioning and marketing strategies.
- Develop and refine product positioning, messaging, and value propositions that resonate across Tech Ops user, choose and approver target buyer personas. Ensure alignment with overall business objectives and customer needs.
- Lead the development and execution of comprehensive go-to-market plans and strategies for new-to-market and legacy software and service solutions; including market segmentation, messaging, and positioning strategies. Collaborate with cross-functional teams, including product development, sales, growth marketing and customer support.
- Create compelling internal and externally facing marketing collateral, including physical and virtual product sheets, guides, case studies, whitepapers, and presentations that effectively communicate the value and benefits of the Tech Ops portfolio.
- Oversee digital marketing initiatives, including product web pages, SEO, PPC, and social media campaigns, to drive awareness and lead generation for the Tech Ops offerings.
- Equip the sales team with the necessary tools, training materials, collateral and resources to effectively sell the Tech Ops portfolio. Conduct regular training sessions and provide ongoing support.
- Foster strong relationships with customers and industry stakeholders. Gather feedback to inform product development and marketing strategies.
- Define and track key performance indicators (KPIs) to measure the success of marketing initiatives; including but not limited to Contribution (Revenue, Adoption, Retention/Churn), Average Deal Size, Adoption Rate, Retention Rate, etc. Analyze data to optimize campaigns and improve ROI.
Preferred Qualifications
- Strong analytical skills with the ability to interpret market data and customer insights.
- Excellent written and verbal communication skills, with the ability to present complex information clearly and persuasively.
- Proficiency in digital marketing tools and techniques, including SEO, PPC, display, email and social media marketing.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Innovative thinker with a passion for software/technology and a customer-centric mindset.
- Excellent communication and presentation skills, with the ability to influence and align teams in a fast-paced, cross-functional environment.
- Significant product marketing and development experience including proven experience in enterprise Tech Ops software product marketing.
- Deep understanding of market trends and product lifecycles.
- Firm grasp of ways to develop strategic product marketing campaigns.
- Strong leadership skills and the ability to influence stakeholders at all levels.