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Product Marketing Manager
| Company | Madhive |
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| Location | New York, NY, USA |
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| Salary | $95000 – $115000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Mid Level, Senior |
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Requirements
- 3+ years of experience in Product Marketing or B2B SaaS Marketing (experience in programmatic advertising or AdTech is a must)
- Ability to simplify technical products into clear and compelling value propositions
- Strong writing and communication skills with a keen eye for detail
- Demonstrated analytical skills and a strategic mindset with a willingness to learn and adapt
- Bachelor’s degree strongly preferred
Responsibilities
- Assist in planning and executing product and feature launches, with a focus on internal readiness and external communications
- Develop product positioning and messaging that resonates with media buyers, agencies, and local advertisers
- Collaborate closely with sales enablement to create tools such as one sheets, battlecards, and pitch decks to support revenue teams
- Own the development of long-form content—including whitepapers and quarterly industry insights—that ladders up to the broader Product Marketing roadmap and strategic priorities
- Conduct competitive analysis, market research, and voice-of-customer interviews to guide product and messaging decisions
- Collaborate across Product, Client Success, and Sales teams to ensure internal alignment around roadmap and product value
- Contribute to internal and external product communications including website copy, email campaigns, and training materials
- Partner with brand marketing counterparts to support brand and sales marketing campaigns
- Serve as a product expert, educating internal stakeholders on positioning and value propositions
Preferred Qualifications
- Bachelor’s degree strongly preferred
